Foundation Carousel

Here, users navigate through your brand story frame-by-frame while your video auto-plays. This keeps brand storytelling power in the hands of the brand.

Users see content in your preferred sequence.

Best For

Step-by-step storytelling, image galleries, “how-to” content.

Available On

Days to Produce

< 10

Jump to: Specs | Typical Metrics | Panel Examples | See It In Action

Ad Specs

Branded Background

Put your best brand foot forward with a 3840 x 2160 pixel image. This .jpg or .png file will lay act as a canvas for the rest of your assets. Choose wisely.

Videos

The real stars of the unit should be 1080p (1920 x 1080) or 4k (3840 x 2160) resolution. MOV and MP4 files are accepted in h.264 CODEC.

Carousel Panels

Tell a story, visualize your brand, and get your message across using this 800 x 1300px sidebar image. View Panel examples of other campaigns below.

Call-to-Action

Tell viewers where to go and what to do using this button. In addition to button copy, your landing page URL is required and can include UTM codes.

Typical Metrics

Awareness

Make your brand known. Brand awareness as an advertising objective is best for advertisers who want to show ads to people who are more likely to recall them.

Familiarity

Help consumers gain a deeper understanding of your brand and value prop over time with interactive elements that elicit engagement and improve recall over time.

Consideration

Awareness is great, but have you tried moving a consumer further down the purchase funnel? With a broader set of tools, brands can now influence the consideration of a purchase.

CTR

If clicks are what you’re after, look no further. Track your engagement campaign’s Click Through Rate with confidence to monitor what percent of viewers interact with it.

VCR

Measure the Video Completion Rate – or the percentage of all video ads that play through their entire duration to completion. This metric is also known as View Through Rate (VTR).