Foundation
While your brand video plays, users can expand an element on the side with your CTA. With guaranteed attention, we can drive top-funnel movement. With light interaction opportunities, we can drive CTR.
Best For
Starting the funnel and creating a lean path to your landing page.
Available On
Days to Produce
< 10
Jump to: Specs | Typical Metrics | Panel Examples | See It In Action
Ad Specs
Branded Background
Put your best brand foot forward with a 3840 x 2160 pixel image. This .jpg or .png file will lay act as a canvas for the rest of your assets. Choose wisely.
Video
The real star of the unit should be 1080p (1920 x 1080) or 4k (3840 x 2160) resolution. MOV and MP4 files are accepted and h.264 CODEC.
Panel
Tell a story, visualize your brand, and get your message across using this 800 x 1300px sidebar image. View Panel examples of other campaigns below.
Call-to-Action
Tell viewers where to go and what to do using this button. In addition to button copy, your landing page URL is required and can include UTM codes.
Typical Metrics
Awareness
Make your brand known. Brand awareness as an advertising objective is best for advertisers who want to show ads to people who are more likely to recall them.
VCR
Measure the Video Completion Rate – or the percentage of all video ads that play through their entire duration to completion. This metric is also known as View Through Rate (VTR).
CTR
If clicks are what you’re after, look no further. Track your engagement campaign’s Click Through Rate with confidence to monitor what percent of viewers interact with it.
Panel Examples
Showcase
Burt's Bees
